There used to be a magical time. You will remember it if you remember using MS Internet Explorer version 2 and above, Netscape Navigator 3 and the mighty Netscape 4 (Communicator). Search Engines (AltaVista, Lycos, Metacrawler, etc.) and Catalogues (Yahoo!) were two different things. Inktomi was not just an allusion to the Lakota spider-trickster (the original spiderman?) but the gold standard in search technology. Google was a nerdy new thing whispered about by tech-mages to their students (and still believed “don’t be evil”). Modems limited your internet speed, and if you had a chance to sit at a university computer, you hit the mother lode with terms of connection speed, and even a Windows NT machine!
I have a “bio-birthday” and a “web” birthday: on January 8, 1998, I built myself an awkward looking home at GeoCities’. This was the place to be, when GeoCities was not yet destroyed by yahoos who did not understand it. There were “neighborhoods”, I chose the sci-fi neighborhood (“Area 51”), and “Station”. Back then, it was clear that the internet was built for two things: Star Trek and pornography. I was definitely not doing the latter, thus Star Trek it would be. You can see early design versions of my site at my Layout History pages.
You had to learn how to do HTML, CSS, make graphics, logos, etc. You had to create your own content, thus you had to write, take pictures (analog!), scan them, reduce their filesize, create thumbnails, etc. Then, in a mad dash, a noisy modem session would be needed to upload the whole shebang to the respective FTP server. To find likeminded people, you joined a webring.
Web sites were wild areas for experimentation, and everyone who made one had to learn autodidactically, and had fun doing it. This was your own space, and it would be as good as your skills (and sense for layout and content) would be. You built your own identity. Your web site was an achievement, and once you felt it was good enough to accompany for longer, and once you found money to pay for it, it was time to get real. You dealt with InterNIC directly for your domain name, and would eventually get real server space.
The point is, you needed to learn, you developed skills, you learned about the nitty-gritty of the web. These were transferrable skills. You got to play, create something for yourself, and interact with like-minded people – who would actually get to e-mail you.
You still can do all these things, and some of them work better now. But there are monsters out there sucking all the creative energy out of the room in order to display shadows of it in their own space. MySpace provided a portal that still allowed for some wackiness to survive let people personalize the interface a bit more, but it was also the first step into a corporate world. Eventually, Facebook and all the rest have created a world where their own portal basically was supposed to encompass the internet. Now we also have apps that are graveyards for photos, short videos, shameless self-promotion, all to create ad revenue.
Your own web site works for you; but to Facebook (and services like it, wrongly called “social” media), you are the drone stuck in the matrix giving it life. You are completely dependent on social media platforms and their designs, their rules, their monetization. No skills need to be required, nothing needs to be learned that’s transferrable, other than how to use a stupid (in the sense of limited purpose) app on a phone. You cannot easily control your content, how it displays, how it will be read, and you engage with others in a monetizable manner where each of our “likes” feeds an algorithm to give you more of the same.
This is the end of creativity, or rather, it is the seduction of easiness that allows for the end of creativity. You can still get your own web site. Or even a blog (not the same, but better than social media). But most won’t, because we humans are all creatures of convenience nowadays, and why make the effort when minimal mock-effort is enough?
Why give up a personal space on the web that is really yours to shape for the simulacrum or rather poor parody of such a possibility on so-called social media?